InstaSuccess

Another lame title by me. Would anyone like to be my employee? Your only job is to keep me from writing any more cheesy titles. I can pay you… in friendship (blogging isn’t exactly a six figure career, especially since I do this for free).

Anyway, let’s talk about Instagram, my favorite social media site. It’s great for visual people like me because it’s all about pictures! You can add a caption of course, but unlike blogging, Twitter and so on, the star of the show is the picture. I’d rather look at pictures, and so do a lot of people, especially those hip, youngsters. Instagram has over 100 million users that could be looking at what your health organization is up to.

I’m going to divide this up between general Instagram tips and then specific ones for your health organization. I mean, what’s a Bekki blog without tips?

General tips:

  • Making your profile will be like all your other accounts. You need a solid profile picture, throw your website into the bio and so on. Make sure you have goals set in place. Let’s see if you were listening to my other blogs.
  • Followers are important, obviously. As usual, go follow people that make sense to follow, like other health organizations related to your area. Know your target audience. Be sure to like and comment on their stuff so that you get some engagement back!
  • To be fun or to be serious? I say both, just balance it. If you’re having a fundraising event, post a picture of people having fun at it. Other times you’ll need to post about donations or the sad statistics that drive your organization. Feel it out, but don’t do too much of one over the other.
  • Videos are great for promotion, but I wouldn’t go overboard. In my experience, videos don’t get as much interaction as pictures. Just make the videos count.
  • Be trendy! Instagram uses hashtags too, and you’ll want to stay in the know.
  • Know the power of a good caption. It’s not Facebook, so don’t write paragraphs, but be interesting.

Healthy Food Advice is making me hungry with its impressive looks! But boo, their following to followers ratio makes me sad.

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Health organization specific tips:

  • Here’s your chance to be creative. Start your own hashtag! The Red Pump Project promotes awareness and education to women and girls about HIV/AIDS using a red heel as their symbol, so they created #RockTheRedPump. Users have loved it and posted their own pictures with the hashtag!
  • Offer incentives. I wish everyone was as passionate about your organization as you are, but sadly, that’s not how the world works. People like stuff, so send some their way.
  • I’ve already said engage with people, but I’m so serious about it that I’m going to say it again. Engage.
  • Obviously, you need your pictures to be interesting. Carefully plan your pictures. If you have a photographer on hand, coolio. If not, become one yourself. Download some photo editing applications. You also want your pictures to match your organization. If you’re about fitness, post some motivational pictures. It’d be weird to share a picture about how you’re eating McDonald’s for lunch.
  • Let people know who is behind the organization. Take cute pictures of people at the office and behind the scenes and what not. Let your followers know you’re real people.
  • Promote! Promote your website. Promote your text-to-give campaigns. Promote your personalized hashtag. Promote fundraising events. Promote discounts. And then thank your donors as you see below. It’d be great to have someone who’s good at graphic design to make stuff like this for your organization.Screen Shot 2016-02-23 at 12.02.45 PM

 

I think I covered it all. In summary, post some really great pictures, slap a good caption on it, be creative and engage with other people. Sounds easy enough, right? Now go try it out. Comment with your Instagram handles so that I can further stalk you.

 

 

Best of luck,

Bekki C.

 

 

 

 

Read something you agree or harshly disagree with? Let me know! The cool thing about opinions is that they aren’t facts and can change at any time, including mine. I’d love to hear your thoughts.

Link In To Your Health Organization

Glad to have you back. Are you getting sick of my not-so-clever titles yet? This week on “Bekki Blogs for Your Benefit,” we’ll be talking about LinkedIn. Since you’re already a professional, chances are you either have an account or have at least heard of it, but I’m going to let you know how to set one up for your health organization.

For those of you who aren’t sure what LinkedIn is, basically it’s another social networking site, but its goals are entirely professional. It allows its members to establish and document networks of people they know and trust professionally. It emphasizes employment history and education and has professional network news feeds. For personal use, it’s mostly used to get a job or recruit for one. Study up on its glossary.

Establish a Marketing Plan

You know that word “goals” I keep using? Yeah, still important. Just like all your other social media accounts, to have success with LinkedIn, you’ll need to make a long-term commitment to them. Que Beyonce singing “If you like it then be sure to put a ring on it.”

Step One

Set up your page, of course. You’ll want to build a LinkedIn company page so that you have access to additional features that enhance your visibility. As usual, think about what profile picture and graphics will suite your organization best, add your website link, and with LinkedIn, you can add volunteer or job opportunities! Woo!

Once you have that set up, invite your existing employees or volunteers, clients, customers, vendors and so on to follow your page. You can even have these people recommend you, which shows up on your page for everyone to see and adds to your credibility. You’ll then want to fill the page with interesting status updates about your organization so that you get noticed. Over 1.5 million healthcare professionals are available to connect with you, so take advantage!

Would you look at that banner picture from Pan American Health Organization? And look at all of that information right there for you to see. I’m just so proud, I might cry.

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Step Two

Become familiar with LinkedIn groups. They’re pretty cool because they help you become a “thought leader” of your area of expertise. When you launch the group, get the word out to employees, clients and partners that revolve around your health organization. The most successful groups focus on gaining relevant members with common goals. Get a good manager for these groups as well.

The group will give you the ability to message your members once a week, which goes directly to their email inboxes, to deliver special promotions or campaigns. Make sure whoever is managing the group is fostering a healthy community by provoking discussion and adding content. Happy wife, happy life, but in this case, happy followers, happy… well, life I guess.

Step Three

Obviously, you can’t force LinkedIn upon your employees and volunteers, but it’d be great if everyone had one. It sets up an extended network that strengthens your organization’s presence. If everyone looks professional with a neatly designed profile and added goals, it makes your organization look even better.

Plus, who’s a bigger fan of your organization than the people actually working with it? They’ll be able to update their personal pages with information and promotions about your organization, which will get to all their connections. Your web of people just increased big time!

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You know I always have tips

  • Proofread your profile. Please.
  • Ask and answer questions. There’s a “Q&A” module in LinkedIn that your can participate in, which will get your profile viewed by people who have interest in your organization.
  • Visit the resource pages. LinkedIn loves its nonprofits because its all about building relationships. There are even resources tailored for nonprofits.
  • Fill your page with keywords. This will help search engines pick up on your profile in search results.
  • Showcase yourself. This is new from LinkedIn. It allows you to highlight specific campaigns and programs, which just so happens to be great for health organizations like you. You can also advertise with sponsored updates. Like I said, check out your resources.
  • As always, look at what other similar organizations are doing. They can provide insight to the content you may want to share and who to connect with.

 

I’m a big fan of the Susan G. Komen profile. I follow this page personally, and I noticed that their banner picture is always changing to keep up with its events, which I think really shows attention to detail. They also managed to get a lot of their employees to get on LinkedIn, which we talked about before. The information they provide is terrific, and they’re good at keeping and gaining followers. What I really enjoy, however, is the personal stories they share. They do promotion too of course, but it’s the personal touch that keeps my attention.

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Now go on and make those awesome pages. As always, I’ll be watching.

 

Best of luck,

Bekki C.

 

 

 

Read something you agree or harshly disagree with? Let me know! The cool thing about opinions is that they aren’t facts and can change at any time, including mine. I’d love to hear your thoughts.

It’s a bird! It’s a plane! Nope, it’s a hashtag.

A little birdie told me that you’re thinking about using Twitter to further promote your health organization. Aren’t you ambitious? Twitter happens to be one of my favorite social media platforms. It offers quick information for those who can’t keep their attention, like me. It’s also a great way to generate discussion.

A lot like Facebook, Twitter begs for interaction. The difference is that you have a character limit with Twitter. You’re limited to 140 characters, which is a blessing and a curse. The good thing is people won’t become exhausted by a long post, because that’s not possible. The bad thing is you need to learn how to make every word count and tweet more than once a day.

Setting up your account

  • Think creatively while setting up your account. Choose a profile picture that suites your organization best and a Twitter handle that is easily recognizable. Pick a good header picture to capture people’s attention as well.
  • Add a description that includes your mission. This reminds me of all those relatives that relentlessly asked you what you’re going to do with your life when you graduated college. Beat them to the punch and tell them why you’re on Twitter and what you’re going to do!
  • Follow who you want to follow, as long as it makes sense. I love Beyoncé just as much as everyone else, but maybe follow her on your personal page. Also, try to keep your followers and following numbers about the same. If your followers are higher, it looks like you’re only interested in spitting out facts. If the number of people you follow is higher, people might think you’re a spam account.

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Stand Up to Cancer does a great job of setting up it’s account. They use their logo as their profile picture so that they’re easily recognizable, their header picture is bold, and uses the biography space to promote themselves further. No shame in sending people to your donation website! Their followers to following ratio is off, but when you’re that big of a health organization, you’re forgiven. Also, 21K is a lot of people to follow if you think about it.

#BestPractices

If you don’t know why there’s a # in front of “Best Practices,” I would highly suggest doing some extensive research before being in charge of your organization’s Twitter account. There’s no shame in letting someone else handle the account! Actually, that’s usually how it’s done for organizations. Figure out who will do it best. Here are some other tips.

  • Twitter is 20% promotion and 80% conversation. Do not just spit facts! I’ll be so mad at you! Be a person, not a robot. Talk to people and your personality will be what gains your organization attention.
  • #Do #Not #Hashtag #Everything. Seriously. That’s extremely annoying, and no one can read that. Use trending hashtags or hashtag key words to get noticed, just don’t overdo it.
  • You should feel like a rockstar if you get retweeted. That means your information just went to new webs of followers who will see it and may retweet it and so on and so on. So, tweet retweetable information! Be unique and interesting rather than constantly asking for donations or sending out advertisements.
  • I know the young, hip kids are using abbreviations and whatnot, but stick to clear, concise language with proper punctuation.
  • Retweet stuff yourself. If it goes with your mission, don’t be afraid to share it. It gets your name out to other organizations as well.
  • Tweet and retweet about 2-8 times a day at a steady pace. Too many times is annoying and not enough won’t gain you any attention. Also, tweeting a bunch in 10 minutes is not helpful. Even it out through the day. Be sure to tweet on weekends too.
  • Include cool links and pictures.
  • There is an analytics dashboard that you’ll want to learn how to use so that you can note patterns in the types of tweets that receive a lot of engagement.

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CMHA National does a very good job with its content. Pulling in a Prime Minister? I’m all about it. They don’t abuse the hashtags either and tweet out informative articles. You’ll find something missing if you go to their Twitter page, however. No interaction! While trying to find an account that does a good job of this, I was shocked at how many are breaking the cardinal rule. Interact. With. Your. Followers. I’m going to tweet at all of you just to make sure you’re listening to me.

One more thing

Twitter has this cool thing called Periscope. You can share and view live broadcasts from your cellphone, which would be great to use for one of your fundraising or awareness events! Offering that real-time access builds a more personal relationship with people, which happens to be exactly what you want. Don’t write a script or anything for these. People can relate to real people.

 

And once again, I confidently send you on your way. Share with me your Twitter handles so that I can make sure you’re listening to me. Just kidding. (Not really.)

 

Best of Luck,

Bekki C.

 

 

 

Read something you agree or harshly disagree with? Let me know! The cool thing about opinions is that they aren’t facts and can change at any time, including mine. I’d love to hear your thoughts.

A Fresh Face for Facebook

Well, well, well. Look who’s back. You mastered the art of blogging, and now you think you’re ready for something more, like Facebook (dun, dun, dun). Good! Facebook isn’t just for posting pictures of cats and trying to avoid that strange relative that comments on everything you do. Facebook may just be the perfect fit for your health organization.

Blogging offers interaction, but Facebook demands it. That’s why it was created: constant interaction. You’re interacting with your followers and vice versa even when you think you aren’t. Simply skimming through a post counts! And nothing feels better than a “like,” the ultimate sign of approval that lets you know that your followers really are listening to your health information! How can these likes and comments bring success to your health organization though?

Benefits of Facebook you need to know:

  • It’s relatively free. There’s no charge for a Facebook account, but you will need to put a good amount of time and effort into it. You’ll want to remain active and keep visitors engaged. Facebook also has an option for advertising that comes with a fee, but it creates highly targeted ads.
  • It creates a targeted, engaged audience. Social media involvement creates loyalty, satisfaction, and a positive experience with a specific audience.
  • Constant interaction helps you to get to know your audience. With communication running all ways, from you to your audience, your audience to you, and your audience to each other, you’ll be able to learn valuable information to understand your audience’s needs and wants.
  • It can help build your brand. Facebook is another way to show the world who you and your health organization are. It can help you build a great reputation, just remember that you’re in charge of it.
  • There’s a place for a donation button and a fundraising page. Yeah, you heard me. Well, read me.

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There’s always a catch.

Setting up an account for your health organization is not like setting up a personal page. You’ll want to read the terms and conditions, privacy information and other instructions. However, it will look similar to a personal page. Here’s what healthcaresuccess.com considers to be a good page for health organizations:

  • Logo and branding that carries throughout the Facebook page
  • The “Wall” tab presents the organization’s news feed and visitor comments
  • The “info” tab has a “request an appointment/information” option, phone numbers, and the organization’s mission
  • Other tabs for pictures, videos, events, questions and links

What now?

Once you’ve set up your page, it’s time to be engaging, which may be hard for you if you’re anything like me (using bad jokes is only okay when I do it… hardly). You’ll want to check out this site for more information, but I’ll summarize. Be relatable. Ask questions. Post relevant content with credible sources. Offer incentives and rewards. Learn it, live it, love it. Repeat these tips over and over again in your mind. Don’t think I won’t check out your Facebook page to make sure you’re listening.

What makes a successful Facebook campaign? Clear goals, defined target audience, a clear message and evaluation. Thanks for asking. Similar to blogging, you want to be likable. You want people coming back to see what you have to say. You want people to share, like and comment on your posts. You want people talking about your health organization, because that is how you spread your health information.

Although I really want to see the cute things your pet does (and trust me, I genuinely do), leave it for your personal page. Your health organization’s Facebook page should be professional, but inviting. Don’t be a robot randomly sending out information. Tell your fans why the information is important and how they can get involved. Start a discussion! It’s your responsibility to be engaging. Scary, I know, but I believe in you.

GoalsVisionMission

This is a lot of information, so perhaps looking at an example would help. The World Health Organization looks great to me. The first thing I noticed was that they post regularly, without being overbearing. Secondly, they post and share informative news articles and ask questions that furthers their mission and brand. These posts allow people to engage and share their thoughts. Their pictures and videos are easily found, along with their organization’s website, where you can donate. You can find their hours of operation and telephone number, reviews, and other relevant information without a problem.

All this talk of Facebook has reminded me that I have a cute picture of my cat to post. Now go off into the world of Facebook, and make me proud. I’ll be watching!

Best of luck,

Bekki C.

 

 

 

Read something you agree or harshly disagree with? Let me know! The cool thing about opinions is that they aren’t facts and can change at any time, including mine. I’d love to hear your thoughts.